Friday, June 30, 2017

From Accidents to Moments of True Genius

Some of the world's best inventions have been the result of serendipitous mishaps. Here are a few.
CLOROX  +  CLOROX
OZY | Clorox

In the second edition of our newsletter, dedicated to serendipitous oopses, OZY explores happy accidents that have birthed moments of true genius. Clorox Splash-Less Bleach also champions the world's inspired klutzes (and keeps their whites whiter). To that aim, we've collected some stories of mishaps gone right.

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OZY
How a Klutzy Chef Created a Cult Confection
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OZY + CLOROX
How Maine Has Managed an Amazing Lobster Comeback
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CLOROX
Brand-New Dr. Seuss and the Luck That Launched a Legend
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CLOROX
The Italian Cake That's Exploding with ... Eggplant
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